What we do
FUN & WIN ApS owns and develops businesses and assets across a small set of areas we know well. We invest our own capital and act as a long-term, engaged owner.
We are not a fund and we are not a broker. We are a holding company that puts its own balance sheet to work in the four areas below.
Active ownership
Holding and developing operating companies as a stable, long-term owner — providing capital, governance and continuity.
- Whole companies and controlling stakes
- Stable capital and sound governance
- Support for management, not interference
Consumer & leisure
Everyday consumer, retail, hospitality and leisure businesses with a real product and loyal customers.
- Retail, hospitality and leisure brands
- A real product and loyal customers
- Room for steady, funded growth
Real estate
Commercial and mixed-use property held for income and long-term value, primarily in Denmark.
- Commercial and mixed-use property
- Held for income and long-term value
- Primarily located in Denmark
Long-term equity
Selective minority positions in private companies where we can be a patient, supportive shareholder.
- Minority positions in private companies
- Alongside founders and families
- A patient, aligned shareholder
The role we play
Once we invest, our job is to be a good owner: to provide continuity and capital, to help with governance and the occasional introduction, and otherwise to let capable people get on with running the business. We are close when we are useful and out of the way when we are not.
Building something worth owning?
If you run a solid business or hold an asset that would benefit from a patient, long-term owner, we would be glad to hear from you.